Google Custom Search is no doubt, a great search tool for use in blogs and websites to help the visitors find the content they are looking for, quickly.
But, a huge disadvantage of this tool is that it might even display your competitor’s ads along with other ads at the top of the search results.
When a competitor website’s ad is displayed on your website, it distracts the user and as ads often contain catchy texts and titles, there’s a large probability that visitors might click on those ads and land to the competitor website, thus bouncing off your website.
Here’s an example where in an University’s website, when the visitor searches “Admission”, competitor’s ads are displayed.
If you haven’t yet, do check out – Google Custom Search (CSE) – All Features with Pros and Cons (opens in new tab) to learn about all the features and customizations that you can make in your Google Custom Search Engine.
Thus, now the problem is that it may drive out traffic from your site to to your competitor. But you absolutely cannot let that happen, right?
So, I have got an easy way for you to block all the competitor ads from appearing in your custom search engine.
Note :- The Custom Search Engine must be connected to your AdSense account for this trick to work. You can learn how to connect Google CSE to AdSense from here.
In case you don’t want ads to appear at all, you need to register yourself as a non-profit organisation by visiting here.
Steps to Block Competitor Ads in Google Custom Search
1. Login To Your Google AdSense Account
First of all, login to your Google AdSense account and from the left panel, click on the “Allow and block ads” option. And then from the drop down menu under “Content” click on “All my sites” and then click on “Advertiser Urls” option from the top menu.
2. Block Your Competitors’ URLs
Here, you can type-in your competitors’ URLs and hit the “Block URLs” button, that will make sure that their ads are never again shown on your site and in your Google CSE. But if you are not sure about your competitors’ URLs, you may use the second point.